This business is truly one-of-a-kind. Developed out of passion for the customer experience, the business is designed around culture and customer connection. It continues to prove that when IP and operations are positioned properly, a product historically relegated to an impulse buy can be a destination purchase. Leaving behind the antiquated ideas attached to the dessert space, the growth, national attention, and unrivaled reputation of this business has earned, in a short amount of time, thousands of reviews demonstrating proof this business is successfully re-framing a classic product for a modern audience.

The business operates out of multiple stores and a headquarter location that allows for product storage, employee training and a central hub for operations. All locations have a manager in place, with key staff to run the daily operations without any involvement from the owner. Free to focus on the brand, the seller focuses his time on the strategic growth of the business and is currently in talks about expanding into other cities. In addition to all of the equipment and highly trained and loyal staff in place, the business boasts the following assets that provide their competitive advantage:

• Organically grown social media following
• Brand Trademarks in place (franchise or licensing opportunities)
• Comprehensive and proprietary training program with “New Hire Packets,” “New Employee Customer Interaction packets” and shift lead tests
• Proprietary recipes with exclusivity
• Scalable model with minimal overhead

The owner set out to create a business fueled by his desire to combine his love for dessert food items and his passion for building brands that truly resonate with customers. With the foundation and systems in place; and having established a successful brand, the owner is looking to embark on another venture and transition this business to a quality buyer.